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Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. == Terminology == Authors William Strauss and Neil Howe wrote about the Millennials in ''Generations: The History of America's Future, 1584 to 2069'',〔 p. 335〕 and they released an entire book devoted to them, titled ''Millennials Rising: The Next Great Generation''. Strauss and Howe are "widely credited with naming the Millennials" according to journalist Bruce Horovitz.〔 In 1987, they coined the term "around the time 1982-born children were entering preschool and the media were first identifying their prospective link to the millennial year 2000". Strauss and Howe use 1982 as the Millennials' starting birth year and 2004 as the last birth year. In August 1993, the phrase ''Generation Y'' first appeared in an ''Ad Age'' editorial to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X.〔"Generation Y" ''Ad Age'' 30 August 1993. p. 16.〕 Since then, the company has sometimes used 1982 as the starting birth year. According to Horovitz, in 2012, ''Ad Age'' "threw in the towel by conceding that Millennials is a better name than Gen Y",〔 and by 2014, a past director of data strategy at ''Ad Age'' said to NPR "the Generation Y label was a placeholder until we found out more about them". Alternative names for this group proposed in the past are: ''Generation We'',〔(GENERATION WE ). How Millennial Youth Are Taking Over America And Changing Our World Forever〕 ''Global Generation'', ''Generation Next''〔(【引用サイトリンク】title=The Online NewsHour: Generation Next )〕 and the ''Net Generation''. Millennials are sometimes also called Echo Boomers, referring to the generation's size relative to the Baby Boomer generation and due to the significant increase in birth rates during the 1980s and into the 1990s. In the United States, birth rates peaked in August 1990 〔(Advance Report of Final Natality Statistics, 1990 ), Monthly Vital Statistics Report, 25 February 1993〕 and a 20th-century trend toward smaller families in developed countries continued. ''Newsweek'' used the term ''Generation 9/11'' to refer to young people who were between the ages of 10 and 20 years on 11 September 2001. The first reference to "Generation 9/11" was made in the cover story of the November 12, 2001 issue of ''Newsweek''. In his book ''The Lucky Few: Between the Greatest Generation and the Baby Boom'', author Elwood Carlson called Millennials the "New Boomers" (born 1983 to 2001), because of the upswing in births after 1983, finishing with the "political and social challenges" that occurred after the terrorist acts of September 11, 2001, and the "persistent economic difficulties" of the time. Generally speaking, Millennials are the children of Baby Boomers or Generation Xers, while a few may have parents from the Silent Generation. In 2006, Australian McCrindle Research Center, used 1982 to 2000 as birth dates in a document titled "Report on the Attitudes and Views of Generations X and Y on Superannuation". Separately, McCrindle has also defined "Generation Y" as those born between 1980 to 1994.〔(Generations Defined ). Mark McCrindle〕 In 2013, a global generational study conducted by PricewaterhouseCoopers with the University of Southern California and the London Business School defined Millennials as those born between 1980 and 1995. In May 2013, a ''Time'' magazine cover story identified Millennials as those born from 1980 or 1981 to 2000. In 2014, the Pew Research Center, an American think tank organization, defined "adult Millennials" as those who are 18 to 33 years old, born 1981–1996.〔 And according to them, the youngest Millennials are still "in their teens" with "no chronological end point set for them yet".〔(Millennials in Adulthood - Detached from Institutions, Networked with Friends )〕 Also, in 2014, a comparative study from Dale Carnegie Training and MSW Research was released which studies Millennials compared to other generations in the workplace. This study described "Millennial" birth years between 1980-1996. In 2015, the Pew Research Center also conducted research regarding generational identity. It was discovered that Millennials, or members of Generation Y, are less likely to strongly identify with the generational term when compared to Generation X or to the baby boomers. It was also found that Millennials chose most often to define itself with more negative terms such as self-absorbed, wasteful or greedy. In this 2015 report, Pew defined Millennials with birth years ranging from 1981 onwards.〔 In Canada, the official body of Statistics Canada has declared 1992 as the last year of birth for Generation Y. 〔(【引用サイトリンク】title=The Generation Z effect )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Millennials」の詳細全文を読む スポンサード リンク
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